It was October 18th, a day like any other. I was sitting in yet another training session, my laptop open but my mind a million miles away. As I watched the instructor chatting animatedly with other students, a thought hit me like a freight train: Why the hell am I even here?
I don’t have time for an 18-month course. Do I even still believe this whole coaching thing is worth it?
It's only been five months since I finished that prolonged Operational Management Foundation degree. It was intense, time-consuming, and took a lot of effort, but I made it through. And now, here I am, putting myself through it all over again!
This wasn’t just your mid-week existential crisis. This was the culmination of months – no, years – of grinding myself down in pursuit of... what, exactly? Another certification to add to my CV? Another line on a resume that felt increasingly disconnected from who I actually was?
I almost closed my laptop and ditched this training program for good for all the dumb choices I'd made.
I’ve got two coaching qualifications. Impressive. Exhausting. But there's that nagging voice in my head, and the greedy part of me persisting: "Is it enough? Should I get more?"
I’m not actually interested in being a coach. I’m interested in the idea of being a coach because it feels like progress. It feels like I’m doing something to escape the soul-crushing monotony of my current job.
But, if I have to ask myself if I want to be a coach, the answer is probably no.
I remember when I thought becoming a manager was the ultimate goal. Now I’m not so sure. I’ve unintentionally signed up for long-term membership to the club of disillusioned middle managers who realised that managing people isn't all it's cracked up to be.
The real question isn't "Do I want to be a manager?" It's "Why did I ever think I wanted to be a manager in the first place?"
The slow collapse
Let's rewind a bit. Picture 2011, when I convinced myself that if I just worked hard enough, I could climb that corporate ladder all the way to the top. I throw myself into every management course I can find. I'm that person – you know, the one – who's always "investing in themselves."
Fast forward to 2015, and I've added "coach" to my ever-expanding list of identities. Between 2015 and 2020, I rack up qualifications like they're Dicount cards: personal performance coaching, NLP, NLP Master program, corporate coaching. I'm unstoppable. I'm on fire. I'm... exhausted.
But hey, that's just the price of success, right?
Side project as Self-care
By 2023, I've convinced myself that the answer to my corporate boredom is to double down on my side projects. I publish my first Skillshare class. I start a Substack. I'm doing All The Things because that's what successful people do, right? They hustle. They grind. They don't admit that they're one missed deadline away from a complete nervous breakdown.
When your job decides you’re expendable.
Then came The Meeting. You know the one – where you walk in thinking it's just another day, and walk out questioning every life choice you've ever made.
Picture this: I'm sitting across from my site manager – a guy I've worked with for five years, someone I considered a friend – and he drops this gem on me: "Your additional responsibility payment is going to stop."
Oh, but don't worry! They still want me to do all the same work, take on all the same responsibilities. They just don't want to pay me for it anymore. Because apparently, my position "doesn't exist."
Spoiler alert: The position exists. They just don't want to pay up an extra £200 a month for it.
Yes, we are not talking about thousands! My work is not worth £200!
When burnout comes for your joy
The part that really twists the knife: This corporate BS didn't just suck the life out of my day job. It came for my side projects too. All those things I used to love – the coaching, the writing, the creating – suddenly felt like just more items on an endless to-do list.
Burnout, it turns out, isn't content with just ruining your 9-to-5. It wants it all.
People often think that burnout is only related to work. But the reality is that it can have an impact on other areas of life as well1.
You can’t hustle your way out of burnout
So, there I was, October 18th, staring at my laptop screen, wondering how I'd ended up here. I'd done everything "right." I'd worked harder, stayed later, taken on more responsibility. I'd built side hustles and passion projects. And my reward? A soul-deep exhaustion that no amount of self-care could touch.
What is burnout?
Burnout is a combination of mental and physical exhaustion. Leave untreated, and it can lead to some catastrophic mental and physical effects2. Companies need to have a solid plan to help their employees bounce back from burnout3.
After my experience, I was not going to count on them.
The term burnout was first coined in 1975 by Herbert Freudenberger4, and it was defined by three components:
emotional exhaustion — “caring too much for too long” ✅
depersonalisation — “the depletion of empathy, caring, and compassion” ✅
decreased sense of accomplishment — “no matter what you do, it’s not enough” ✅
Looking at the three points above, it looks like I hit the jackpot, just not the right kind…
The First Step: Admitting You Have a Problem (And That the Problem Isn't You)
The thing we're all too burned out to admit: The system is broken. No amount of hustle, no number of side projects or certifications or extra hours, can fix a system designed to extract every last drop of productivity from us while offering less and less in return.
So what's the answer? Well, I wish I could tell you I had it all figured out. But the reality is, I'm still in the trenches, still trying to find my way out of this burnout.
But here's what I do know: The first step is to stop. Just stop. Stop trying to do it all. Stop believing that if you just work a little harder, hustle a little more, everything will magically fall into place.
For me, that means simplifying. It means letting go of the idea that my worth is tied to my productivity. It means focusing on one essential goal for 2024: To feel better. Not to achieve more, not to hustle harder. Just to feel incrementally better than I did before.
Simplifying does not mean I will now lay on the sofa and binge with a pack of crisps and 5% raspberry Smirnoff, yet still get tipsy enough to look at life through the pretty lens. 😂
I lowered my expectations regarding how much I could squeeze into my schedule and simplified it to the one essential focus for 2024. To get better.
To feel incrementally better than I felt before I started.
To feel mentally balanced.
To feel good and confident about what I’ve accomplished so far.
Stop attaching my self-worth to the failed trials.
This process, of course, is easier said than done. There’s a lot to dig through to get to the absolute bottom of the burnout, and then, there’s a long way to pull yourself back up.
But it's necessary.
And maybe, just maybe, we can find our way back to the things we love—not because they'll make us more productive or successful, but simply because they bring us joy.
As part of the
Friday office party, Sara challenged us to find the readers for our next post and connect. In response, I decided to write about burnout and wanted to find readers who could relate to it. During the discussion, shared that she also struggles with burnout, and I hope my post will be relatable to her. Additionally, added burnout to her topics for future posts, so I thought she might enjoy reading my post on the topic.
I'm autistic, Audhd, so I was thinking autistic burnout, but it sounds very similar. I'm so sorry about your job - that part sounds awful. I get to a place where my mind just stops working. I don't have any more words. And I try to avoid that obv, but I'm also ADHD and want to do do do do do all the time and sign up for way too many classes and get certified in way too many things. I promised I wouldn't anymore, and I'm doing a bit better. Just waiting to finish up the things I've got going (2 more weeks) and the sched will feel more do-able. And I won't hit a wall and have to nap in the afternoon to get ready to teach in the evenings!
The new format you have going makes for very interesting reads. I found this very informative and relatable
I’m looking forward to seeing how your journey progresses
I got burnt out recently and went the opposite way of basically complete procrastination. And have struggled to get back into any sort of groove
I will come back next week to see what tips you share